Task at hand: Create two new logos for the Wisconsin Motorsports Club for the website, shirts, stickers, badges, etc.
How did we get here? When I was talking to the two members that were putting everything together, they asked if I wanted to create a badge logo and a horizontal logo. I am a car person myself, so immediately I said yes.
For the badge logo up top, they really didn’t have any ideas, but I pitched them a clean speedometer style badge logo with the state of Wisconsin silhouette as the needle holder. Red and blue are the main colors and I wanted to showcase the redline of the speedometer so of course I changed that to red, and then matched the text color to the logo treatment at the top. Once again using line weights to show movement.
Text logos are a lot of fun, especially when adding graphic elements in them. For the text based logo on bottom I went with a skewed text to evoke motion while standing still, and then adding the pop of red to the redline on the speedometer.
If you want to see the logos in action, click here!