Task at hand: Create logos and jersey setups for the USHL Tri-City Stars Hockey Team.
How did we get here? Mike and Dave approached me to do something different for the hockey club and bring the club’s aesthetic up to date. They gave me a lot of creative freedom with this project so I went with my go-to “future retro” style for the logos, which blends line weights and simple styling, with bold colors. For the jersey/pant/sock setups, I tried to keep a clean look and have the logos be the main focus, but keep everything simple so you could wear any of the jerseys with any of the socks and pants.
Ultimately they decided to go another route after their busy schedules overlapped with the deadline to order everything from jerseys to merchandise, but I am extremely grateful for the opportunity to make something for a team that gets national recognition, and I am looking forward to pursuing more projects like this in the future.