Task at hand: Design a logo for a state-of-the-art training facility for many sports and physical activities.
How did we get here? Having to cram a lot of information visually into a logo is not always the easiest thing, but it ended up working out just fine. They mentioned that they wanted different sports equipment in the logo signifying the variety of sports they offered training for, and they also wanted a gear and thicker lines to signify the factory part. After a lot of trial and error with shapes and overlapping text, we landed on what you see above. You can view their website here.