Task at hand: Create a logo for my hockey streetwear clothing line named Clapbomb Clothing in 2011.
How did we get here? I wanted something fun and unique since hockey is a really niche sport. When I started working on the brand I noticed that there weren’t many “fun” options for clothing besides logo apparel from all major brands, so that is where I got the idea of making a clapping bomb as the logo, which is basically a hockey term for a slapshot.
I put this logo in here as something that future clients can see because this was my first attempt at trying something out-of-the-box for a market that didn’t have anything like it.